On the PHE report in Norwegian media ... and extreme stubborness

Around a week or so has passed now since I first read about the PHE report that concludes e-cigarettes are 95% safer than cigarettes, among other conclusions. I have to say that 95% seems like a huge understatement to me, but all in all I think the report will be good for the case, but I'm not going to go into the details of the report here. Others have done that in a great way for example here. Thanks to the Ashtray blog for a great post.

As you probably already know the report is very positive towards e-cigs and vaping, and it's coming from Public Health England. I've got some google news searches set up, searching for articles on e-cigarettes in Norwegian, and I kind of expected that now I'd be getting quite a few hits in my mailbox... but no. I've only got 2 ... and one of them was even from kind of a local newspaper. So only one of the big newspapers here in Norway found this report interesting enough to write about it. Well, actually I got 2 more that kind of mention the report but I don't count them. I'm sad to see that Norwegian media don't seem very interested in covering e-cigarettes unless there is death and harm and very alarming findings involved. And it's not because they're not aware of the report, cause members of NDS (Norwegian Union of Vapers) have tried their best to get the big papers to write about it.

The little coverage we got also reveals that we're facing some extremely stubborn organizations in this debate. The Norwegian Institute of Public health still claims that "use of e-cigarettes are not without health risks, neither for vaper or bystanders" and LHL, the national organization for people with heart or lung disease, are still not convinced that e-cigarettes help people quit smoking. Ugh!

I've written earlier that we have to win the media to win this fight. As you can see, we have a pretty hard fight in front of us. I'd like to urge all Norwegian vapers (and anyone else out there that wants to help us) to fight even harder. There is a lot of good work being done already, and even though we're fighting extreme stubborness we can win. We just have to be as stubborn as they are right? And maybe a bit smarter... so please don't give up if you're already working on it, and come join us if you're not! Apparently we need a lot of voices to get heard.
 

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